Mais Alemão.
Concept, design, and Illustrations for “mais Alemão”, a campaign to promote the German language in Portuguese schools.

The purpose of this campaign was to promote the teaching of the German language in Portuguese schools. The effort was to face the challenge with a sense of humor, exploring some known stereotypes between both cultures.

Client: Goethe Institut Portugal
Lupa Design de Comunicação e Ideias Lda.