Hello! I’m Joana Paz, an independent creative specialized in communication design, from Lisbon (Portugal).

My eighteen years of professional experience in the field of design includes digital projects such as mobile advertising, UX/UI design for websites and mobile applications, wordpress websites and 2D animation; my professional experience in print solutions (graphic design, editorial design, branding and illustration) includes the development of creative solutions applied to a great variety of media, with special emphasis on graphic design and illustration for educational and cultural products/services aimed at a younger public. Co-author of seven publications (children’s books), with input on design and illustration, but also writing and art direction. Guided several illustration workshops for children, mostly in portuguese schools (2012-2015), but also in educational and cultural events, as well as in the ‘Favela da Maré’ (Rio de Janeiro, 2014).

I see design as a tool for the creation of visual solutions and experiences that can have social impact and promote change, not as an end in itself. The intersection between design and other artistic languages fascinates me. Graduating in Communication Design at the University of Lisbon’s School of Fine Arts, during which she studied at the ‘Accademia di Belle Arti di Torino’ (Torino’s Art Academy, Italy) as an exchange student, I also complemented my artistic training with a three-year drawing course at ‘Sociedade Nacional de Belas-Artes’ (National Fine Arts Society, Lisbon). In 2015 an MA in Contemporary Art History at the NOVA School of Social Sciences and Humanities allowed me to pursue further specialization in fine arts and broaden my understanding on other areas of study, such as Art Education and Art Therapy.


Get in touch! I am currently available to work on creative projects on remoto or in loco. For project inquiries or more information, please send me a message and I promise to reply as soon as possible.

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