Joana Paz
Design &

Joana Paz is an independent creative, designer and illustrator from Lisbon (Portugal).

Having majored in Communication Design at Lisbon’s Faculty of Fine Arts, she also studied drawing, painting and engraving at Lisbon’s National Society of Fine Arts and Torino’s Fine Arts Academy (Italy). Later, an MA in Contemporary Art History at Lisbon’s NOVA School of Social Sciences and Humanities allowed her to pursue further specialization and broaden her understanding on Art Education and Art Therapy.

Joana sees design as a tool for the creation of visual solutions and experiences that can have a social impact and promote change, not as an end in itself. Working with both traditional and digital mediums, her professional experience includes: Branding, Digital Advertising, Graphic Design, Editorial Design, Illustration, UI/UX Design, Visual Identity, and 2D Animation.

Co-author of eight publications (children’s books), with input on design, illustration, writing, and art direction, Joana also guided several illustration workshops for children, mostly in Portuguese schools, but also in educational events, museums and social projects such as an ONG in the ‘Favela da Maré’, Rio de Janeiro (2014).

Currently creating from Madrid (Spain), Joana continues to work on design and illustration projects focusing her expertise into passionate work with the ambition to provoke positive changes in a client’s business, service, or product.

Always available for creative collaborations, you can learn more about her work or get in touch for help with a project or idea at: joanapaz.design@gmail.com

Selected Work

Luísa Sol

WordPress Website.

Sunshine Amelia

Editorial Design and illustrations.

Westar Architects International

WordPress Website.

Animated Health Tutorial Videos (Group 2)

Illustrations and 2D Animation.

Animated Health Tutorial Videos (Group 1)

Illustrations and 2D Animation.

José Filipe Costa

WordPress Website.


User Interface Design.

Arquitectura Perto

WordPress Website.

Interstitial Ads (2020)

User Interface Design.

Assembleia da República: a casa da democracia

Editorial Design, Texts and Illustrations.